Deals & development · 10/20/2026
Digital media agency doubles office size with full Garment District floor
Sellery, a digital media agency, has signed a lease for a full floor in a Garment District office building. The company will take the entire 10th floor of the 13-story building, doubling its office size. The report does not give the address, square footage, rent or lease term.
Reported by Crain's New YorkRead the original ↗
What happened
Sellery, a digital media agency, has signed a lease for a full floor in an office building in Manhattan's Garment District. Crain's New York reported the deal on October 20, 2026.
Sellery will occupy the entire 10th floor of the 13-story building. According to the Crain's headline, the move doubles the agency's office size.
The material does not give the building's address, the square footage, the rent, the lease length or the name of the landlord.
This is a commercial office lease. It does not involve residential apartments, affordable housing or any city housing agency.
Key facts
- Tenant
- Sellery, a digital media agency
- Space
- Entire 10th floor
- Building
- 13-story building
- Neighborhood
- Garment District, Manhattan
- Size change
- Doubles the agency's office size, per the headline
- Reported by
- Crain's New York
- Date reported
- October 20, 2026
What it means
Landlords
This is an office deal, not a residential one. It has no direct effect on rules, rents or enforcement for residential buildings.
Tenants and voucher holders
Nothing in this report changes apartment rents, vouchers or tenant rights. No residential units are involved.
Caseworkers
This story has no bearing on housing placements, HRA/DSS programs or NYCHA. No action is needed.
The highlights
- The tenant is Sellery, a digital media agency.
- Sellery will occupy the entire 10th floor of the building.
- The building has 13 stories.
Why it matters Landlords
A growing tenant taking a full floor is one small sign of office demand in Manhattan's Garment District.
Not known yet
- The building's street address
- The square footage of the 10th floor
- The rent, lease term and any concessions in the deal
- Who owns the building and who brokered the lease
Background
In New York City, office leases are commercial agreements negotiated privately between landlords and businesses. Rent stabilization and most tenant protections apply to residential apartments, not commercial space. Office deals often include terms such as free rent or money from the landlord to build out the space, and these vary widely by building and market conditions.
Summary written by Bulwark from Crain's New York’s reporting. The original story is at crainsnewyork.com. This is general information, not legal advice.
Related
Follow Bulwark on WhatsApp
Deadline countdowns, rule changes, voucher rents and breaking NYC housing news in your WhatsApp Updates. Free.
Send the message that opens, then save our number. WhatsApp only shows updates from saved contacts.
Brooklyn, NY
Want a manager who tracks this for you?
Rent, repairs, filings and deadlines handled, with one clear statement a month.
Photo: Andre Carrotflower, CC BY-SA 4.0