Deals & development · 10/21/2026
32-Story Rental Tower Planned at 28 West 37th Street in Midtown South
A new rendering shows a planned 32-story residential tower at 28 West 37th Street in Midtown South, Manhattan. Sioni Group is the developer and C3D Architecture is the designer, the same team behind Casoni at 989 Sixth Avenue. The 418-foot building will span 85,894 square feet and hold 95 rental units.
Reported by New York YIMBYRead the original ↗
What happened
New York YIMBY reported on October 21, 2026 that a new rendering was posted for 28 West 37th Street, a planned residential tower in Midtown South, Manhattan.
The building is planned at 32 stories and 418 feet tall. It will span 85,894 square feet and hold 95 rental units.
C3D Architecture designed the tower. Sioni Group is the developer. According to New York YIMBY, the same team is behind Casoni at 989 Sixth Avenue.
The available report does not give rents, an affordable-housing share or a completion date. The article text was not available, and the feed summary ends partway through a sentence about average unit size.
Key facts
- Address
- 28 West 37th Street, Midtown South, Manhattan
- Height
- 32 stories, 418 feet
- Size
- 85,894 square feet
- Units
- 95 rental units
- Architect
- C3D Architecture
- Developer
- Sioni Group
- Related project
- Same team as Casoni at 989 Sixth Avenue
- Reported
- New York YIMBY, October 21, 2026
What it means
Landlords
This adds 95 planned rental units to Midtown South. Without rent levels or a timeline, it is too early to judge any effect on nearby rents or vacancies.
Tenants and voucher holders
The report does not say whether any units will be affordable or offered through a lottery. Renters interested in the building will need to watch for official listings.
Caseworkers
There is nothing here clients can act on yet. Income limits, rents and voucher acceptance have not been reported.
The highlights
- Sioni Group is developing it with C3D Architecture, the team behind Casoni.
- The tower will rise 418 feet and span 85,894 square feet.
- Plans call for 95 rental units.
Why it matters
It adds 95 new rental units to Midtown South. The source does not say whether any will be affordable or accept vouchers.
Not known yet
- Whether any units will be income-restricted or offered through a housing lottery
- Planned rents and unit sizes
- Expected construction start and completion dates
- Whether any city tax incentive or affordability program applies
Background
In New York City, new rental buildings that use certain city tax incentives or zoning programs must set aside a share of units as income-restricted. Those units are usually offered through HPD's Housing Connect lottery, where applicants apply online and must meet household size and income rules. A rendering or permit filing is an early step, and lottery details, if any, typically appear much closer to completion.
Summary written by Bulwark from New York YIMBY’s reporting; the original article was not fully available, so check the source for details. The original story is at newyorkyimby.com. This is general information, not legal advice.
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Photo: Andre Carrotflower, CC BY-SA 4.0