Owners & management · Deals & development · 11/06/2026, 1:43 PM
Atlas Capital buys Hell's Kitchen rental tower for about $150M
Atlas Capital Group bought 360 West 43rd Street from Brodsky Organization for about $150 million in an off-market deal, according to a source. The 256-unit luxury rental has a gym, garage and roof deck, and StreetEasy shows no open apartments. Atlas also bought an East Village rental at 250 East Houston Street in January for $112 million.
Reported by The Real Deal · New YorkRead the original ↗
What happened
Atlas Capital Group bought a 256-unit Hell's Kitchen rental building at 360 West 43rd Street for about $150 million. The seller was the Brodsky Organization. The Real Deal reported the off-market sale on 11/06/2026, citing a source with knowledge of the deal. Crain's New York reported the same sale and the same approximate price that day, without giving the address or unit count.
The 23-story building covers about 250,000 square feet and sits between Eighth and Ninth Avenues. Brodsky assembled several properties and developed it in 2002. It has 13,000 square feet of ground-floor commercial space occupied by Mattress Firm and TD Bank. The Real Deal described it as a luxury development with a gym, parking garage and roof deck. StreetEasy showed no available apartments.
Atlas said in a press release that the purchase adds to its New York City footprint. The firm was founded in 2006 by Jeffrey Goldberger and Andrew Cohen. According to The Real Deal, Atlas bought an East Village rental building at 250 East Houston Street in January for $112 million. Its holdings and projects include 15 Park Row, 80 DeKalb, The Denizen in Bushwick, and co-development of 80 Clarkson Street, a senior affordable complex at 570 Washington Street and a tower at 200 West 97th Street. Brodsky did not immediately respond to a request for comment.
Key facts
- Address
- 360 West 43rd Street, between Eighth and Ninth Avenues, Hell's Kitchen, Manhattan
- Price
- About $150 million, off-market deal
- Units
- 256 rental apartments
- Buyer
- Atlas Capital Group
- Seller
- Brodsky Organization, which developed the building in 2002
- Building
- 23 stories, about 250,000 square feet, with a gym, parking garage and roof deck
- Retail
- 13,000 square feet of ground-floor space occupied by Mattress Firm and TD Bank
- Date reported
- 11/06/2026 (The Real Deal and Crain's New York)
What it means
Tenants and voucher holders
Residents will have a new owner. The reports do not say whether any units are rent-stabilized or affordable, or whether rents or management will change. StreetEasy listed no vacancies at the time of the report.
Landlords
The sale shows a large Manhattan rental building trading off-market at about $150 million, or roughly $586,000 per unit based on the reported figures. The reports give no detail on financing or on the building's income.
Caseworkers
The material gives no sign of affordable or voucher-eligible units here, and no apartments were listed as available. Clients should not treat this building as a near-term housing lead based on these reports.
The highlights
- The 256-unit building at 360 West 43rd Street sold off-market by Brodsky.
- Brodsky developed the 23-story, 250,000-square-foot tower in 2002.
- Mattress Firm and TD Bank fill 13,000 square feet of ground-floor retail.
Why it matters Landlords
Big investors are still paying top dollar for fully leased Manhattan rentals, a sign of steady demand for well-run multifamily buildings.
Not known yet
- Whether any apartments are rent-stabilized, income-restricted or covered by a tax benefit program
- Who will manage the building and whether rents or operations will change
- How Atlas financed the purchase
- The exact closing date of the sale
Background
When a New York City rental building is sold, existing leases generally stay in effect and the new owner takes over the landlord's obligations, including holding tenants' security deposits. Sale records are typically filed with the city's Department of Finance and can be searched in its ACRIS system. Owners of residential buildings with three or more units must also file a property registration with HPD, which lets tenants and agencies identify the current owner and managing agent.
Buildings in this story
- 250 East Houston Street · building facts and open city records
- 570 Washington Street · building facts and open city records
- 80 Clarkson Street · building facts and open city records
- 200 West 97th Street · building facts and open city records
Also drawn from: Atlas Capital Group pays about $150M for Hell’s Kitchen apartment tower (Crain's New York)
Summary written by Bulwark from The Real Deal · New York’s reporting. The original story is at therealdeal.com. This is general information, not legal advice.
Related
Follow Bulwark on WhatsApp
Deadline countdowns, rule changes, voucher rents and breaking NYC housing news in your WhatsApp Updates. Free.
Send the message that opens, then save our number. WhatsApp only shows updates from saved contacts.
Brooklyn, NY
Want a manager who tracks this for you?
Rent, repairs, filings and deadlines handled, with one clear statement a month.
Photo: Andre Carrotflower, CC BY-SA 4.0