Deals & development · 11/06/2026, 1:17 PM
Atlas Capital Group pays about $150M for Hell's Kitchen apartment tower
Atlas Capital Group paid about $150 million for an apartment tower in Hell's Kitchen, Crain's New York reported on 11/06/2026. The seller was the Brodsky Organization, which developed the building in 2002. The report did not give the address, unit count or other deal terms.
Reported by Crain's New YorkRead the original ↗
What happened
Atlas Capital Group has bought a Hell's Kitchen rental tower for about $150 million. Crain's New York reported the deal on 11/06/2026. Its headline put the price at about $150 million, but the full article was not available.
The Real Deal reported more detail the same day. It said the building is 360 West 43rd Street, between Eighth and Ninth avenues, and that the seller was the Brodsky Organization. The deal was off-market, and the price came from a source with knowledge of the deal. Brodsky did not immediately respond to a request for comment.
According to The Real Deal, the 23-story, 250,000-square-foot building has 256 apartments. Brodsky assembled several properties and developed it in 2002. It has a gym, parking garage and roof deck. Mattress Firm and TD Bank occupy 13,000 square feet of ground-floor commercial space. StreetEasy showed no available apartments.
Atlas said in a press release that the purchase adds to its New York City footprint. The firm was founded in 2006 by Jeffrey Goldberger and Andrew Cohen. The Real Deal said Atlas previously bought an East Village rental building at 250 East Houston Street for $112 million.
Key facts
- Address
- 360 West 43rd Street, Hell's Kitchen, Manhattan (between Eighth and Ninth avenues)
- Buyer
- Atlas Capital Group
- Seller
- Brodsky Organization
- Price
- About $150 million, off-market (per a source cited by The Real Deal)
- Units
- 256 apartments
- Building
- 23 stories, 250,000 square feet, developed in 2002
- Retail
- 13,000 square feet of ground-floor space occupied by Mattress Firm and TD Bank
- Date reported
- 11/06/2026
What it means
Tenants and voucher holders
Current residents have a new owner. Before sending rent to a new payee, confirm the change in writing from the owner or managing agent. StreetEasy showed no open apartments, so this building is not a current source of vacancies.
Landlords
This is another large Manhattan rental trade at about $150 million, done off-market. It is one data point on investor demand for luxury rental buildings, not a signal about smaller properties.
Caseworkers
The reports describe a luxury building with no listed vacancies. They do not mention any affordable or rent-stabilized units, so do not treat it as a placement option without confirming.
The highlights
- The seller was the Brodsky Organization.
- Brodsky developed the building in 2002.
Why it matters Landlords
A large Manhattan rental tower trade shows investors are still buying established apartment buildings in the city.
Not known yet
- Whether any apartments are rent-stabilized or set aside as affordable
- Current rents at the building
- Whether Atlas plans to change management, renovate or alter leasing
- The exact closing date and how the purchase was financed
Background
When a rental building in New York City changes hands, existing leases generally stay in effect and the new owner takes over the landlord's obligations under them. Owners of residential buildings with three or more units must register the property with HPD and update that registration when ownership changes. Owners of rent-stabilized apartments must also register those units with HCR each year. Tenants can look up a building's HPD registration and violation history online.
Buildings in this story
- 250 East Houston Street · building facts and open city records
Also drawn from: Atlas Capital snaps up Hell’s Kitchen multifamily for $150M (The Real Deal · New York)
Summary written by Bulwark from Crain's New York’s reporting. The original story is at crainsnewyork.com. This is general information, not legal advice.
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